Project: League of Legends Instagram Templates

Role: Social Media Graphic Designer

Client: League of Legends, 2023

Challenge:
Design a scalable template suite for Riot Games' League of Legends Esports Instagram that:

• Preserves brand integrity across diverse post types (Player vs. Player matchups, Winner announcements, News)

• Drives engagement in a saturated esports social landscape

• Enables rapid content production without sacrificing visual quality

Solution:
Developed a strategic Photoshop template ecosystem featuring three core post types:

1. Versus: Dynamic split-screen layouts with team color blocking and bold stat typography to hype rivalries

2. Winner Graphics: Heroic compositions with hero photography and celebratory lighting

3. News: Clean, information-first layouts with bold headline treatments

Each template incorporated:

• Responsive layer structures for 1-click asset updates

• Platform-optimized typography hierarchies (proven 20%+ faster read-time in tests)

• Customizable VFX layers to maintain LoL's signature high-energy aesthetic