Project: WPP Media at CES 2026

Role: Art Director and Lead Designer

As Art Director and Lead Designer, I defined the creative vision, developed core concepts, and established the visual identity. I systematized the branding by building a master brand kit and key art file in Adobe Illustrator, enabling seamless collaboration and Graphic Design support from Belia Simm and Motion Design support from Giuseppe DeAngelis.

Agency: WPP Media, 2026

• Challenge: Launch WPP Media’s evolved brand identity (transitioning from GroupM) at CES 2026 with an experience that asserts its market leadership and visionary thinking.

• Objective: Design flagship event branding to debut WPP Media’s new identity and solidify its industry leadership at CES 2026.

• Creative Vision: An ethereal, "Light and Bright" environment that uses storytelling to transition audiences from the conventional to the imaginative.

• Design Strategy: Implementation of luminous palettes, light-saturated backgrounds, and softened tones to create a mystical, transportive and cosmic atmosphere.

• Key Visual Motifs: Cosmic juxtapositions that disrupt reality, symbolize infinite potential, and anchor the narrative of innovation.

• Outcome: A cohesive, immersive event brand experience that visually articulated WPP Media’s new position as a forward-thinking leader shaping the future of media.