Project: Charles Leclerc Social Media Branding (F1)

Role: Lead Designer

Agency: Magnet, 2022

Challenge: Elevate Charles Leclerc’s social presence to match his dynamic racing persona while appealing to F1’s young, global audience.

Solution: Developed a bold visual identity blending collaged imagery, textured overlays, and high-impact graphics—merging motorsport energy with contemporary design. Motion-optimized assets reinforced Leclerc’s authenticity while maximizing platform algorithms.

Impact: (Source)

• +3.8M followers (64% growth, 2022)

• 80M Reels plays with 11% avg. engagement (peaking at 28%)

• Ranked No. 2 most followed F1 driver