Project: Fetch Pet Insurance — Web Design

Role: Digital Designer | Collaboration: Creative Leads & Copywriters 

Company: Fetch Pet Insurance 2023 

Scope: Led visual design for key conversion pages, including:

• Health Forecast Landing Page (educational hub)

• Plan Comparison Tool (decision-driving interface)

Key Contributions:

• Executed Photoshop image treatments to enhance pet-owner relatability

• Developed responsive layouts balancing insurance clarity with brand warmth

• Partnered with copy team to optimize UX messaging hierarchy

Tools: Photoshop, Figma, Adobe XD