Project: GroupM at CES 2025

Role: Lead Designer

Agency: GroupM, 2025

Challenge:
Develop event branding for GroupM’s presence at Consumer Electronics Show (CES) 2025, positioning the company as innovative and forward-thinking within the industry.

Solution:
Leveraging GroupM’s brand colors, I crafted a dynamic visual identity centered around a bold green arrow as the primary graphic motif. Paired with abstract organic textures and strategic photography, the resulting compositions convey a sense of forward momentum, progress, and futuristic vision—aligning seamlessly with GroupM’s cutting-edge ethos.