Project: WPP Media at Upfronts 2026

Role: Art Director and Lead Designer

Objective:
Transform WPP Media’s presence during TV Advertising Upfronts Week into an immersive, high-energy experience that mirrored the passion of live sports.

Challenges:
Integrating WPP’s established corporate branding with the raw, gritty energy of modern sports aesthetics without creating visual friction. The venue—Current at Chelsea Piers—offers sweeping Hudson River views but lacks inherent sports identity. Additionally, honoring four distinct sports (tennis, football, basketball, soccer) within a single, cohesive design required balancing individual athlete representation against a unified event narrative, all while maintaining the polished sophistication expected of an Upfronts-week client gathering.

Key Visual Motifs:
Silhouetted player cutouts, bold typography, and fragmented graphic elements—reminiscent of NFL sports team graphics and ESPN creative—applied across print and digital creative.

Outcome:
The space became a talking point of Upfronts Week—clients lingered longer than scheduled, social media engagement spiked with user-generated photos at athlete portrait walls, and multiple attendees cited the “ESPN-meets-agency” fusion as the most memorable activation of the week.