Project: WPP Media at CES 2026

Role: Art Director and Lead Designer

As Art Director and Lead Designer, I defined the creative vision, developed core concepts, and established the visual identity. I systematized the branding by building a master brand kit and key art file in Adobe Illustrator, enabling seamless collaboration and Graphic Design support from Belia Simm and Motion Design support from Giuseppe DeAngelis. Additional creative support from Grace Lerner Sharfstein.

Agency: WPP Media, 2026

• Challenge: Launch WPP Media’s evolved brand identity (transitioning from GroupM) at CES 2026 with an experience that asserts its market leadership and visionary thinking.

• Objective: Design flagship event branding to debut WPP Media’s new identity and solidify its industry leadership at CES 2026.

• Creative Vision: An ethereal, "Light and Bright", cosmic environment that transitions audiences from the conventional to the imaginative.

• Design Strategy: Implementation of luminous palettes, light-saturated backgrounds, and softened tones to create a mystical, transportive and cosmic atmosphere.

• Key Visual Motifs: Cosmic juxtapositions that disrupt reality, symbolize infinite potential, and anchor the narrative of innovation.

• Outcome: A cohesive, immersive event brand experience that visually articulated WPP Media’s new position as a forward-thinking leader shaping the future of media.