Thumbnails
Thumbnails
Project: Performance-Optimized Thumbnail Design System
Role: Lead Thumbnail Designer
Company: Team Whistle, 2019-2022
Strategic Challenge:
Develop a cross-platform thumbnail ecosystem that maintained Whistle's brand voice while pushing creative boundaries
YouTube-Specific Formulas
High-contrast hero moments + curiosity gaps
Ultra-bold typography + meme-inspired framing
Emotion-driven faces + trending topic hooks