Thumbnails

Thumbnails

Project: Performance-Optimized Thumbnail Design System

Role: Lead Thumbnail Designer

Company: Team Whistle, 2019-2022

Strategic Challenge:
Develop a cross-platform thumbnail ecosystem that maintained Whistle's brand voice while pushing creative boundaries

YouTube-Specific Formulas

  • High-contrast hero moments + curiosity gaps

  • Ultra-bold typography + meme-inspired framing

  • Emotion-driven faces + trending topic hooks

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Premier League Presentation Deck Design