Key Art

Key Art

Project: Whistle TV Key Art & Campaign Design (2019-2022)

Role: Lead Graphic Designer

Company: Team Whistle, 2019-2022

Scope: Created visual identities for tentpole campaigns across Whistle's AVOD platform, serving 25M+ monthly viewers. Designed system-forward key art for:

  • Original sports documentaries

  • Athlete-driven series

  • Branded entertainment partnerships

Approach:

  • Developed platform-native styles blending sports photography with streaming-era typography

  • Built modular design systems for franchise IP (e.g., No Days Off series)

  • Optimized thumbnails for CTV browse interfaces (+22% CTR on hero campaigns)

Impact:

  • Established Whistle's signature "authentic edge" visual language

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