Key Art
Key Art
Project: Whistle TV Key Art & Campaign Design (2019-2022)
Role: Lead Graphic Designer
Company: Team Whistle, 2019-2022
Scope: Created visual identities for tentpole campaigns across Whistle's AVOD platform, serving 25M+ monthly viewers. Designed system-forward key art for:
Original sports documentaries
Athlete-driven series
Branded entertainment partnerships
Approach:
Developed platform-native styles blending sports photography with streaming-era typography
Built modular design systems for franchise IP (e.g., No Days Off series)
Optimized thumbnails for CTV browse interfaces (+22% CTR on hero campaigns)
Impact:
Established Whistle's signature "authentic edge" visual language